10
FASTER*
FULL BLADE STROKES WITH NO BINDING
*vs. traditional toothsaws
FASTER*
*vs. traditional toothsaws
*comparativementauxsciesádents traditionnelles
*vs. traditional toothsaws
*comparativementauxsciesádents traditionnelles
*Adiferenciade losserruchosdentados tradicionales
FASTER*
FASTER*
PLUS RAPIDO*
MÁS RÁPIDO*
MAS RAPIDO*
FULL BLADE STROKES WITH NO BINDING
FULLBLADE STOKES WITH NO BINDING
*vs. traditional toothsaws
*Adiferenciade losserruchosdentados tradicionales
PLUS RAPIDO*
*vs. traditional toothsaws
FASTER*
UPTO
Icons – Product Benefit/Performance Claims
The most important thing for the user to know about
this product should be communicated in the style we
have established, in close proximity to the product.
When a numerical value is assigned to a feature, such
as
3X
, the claim must be quantified on the front of the
package with an asterisk and corresponding copy (i.e.
"vs. traditional tooth saws").
The supporting copy should be set to the right, as
shown, whenever possible. It is incorporated into a
45º angled box with a brushed metal background and
IRWIN Yellow 1pt. border, unless graphic is set on a
yellow background, in which case the border should
be white.
When a secondary supporting box is needed, it should
be placed below it and follow the same angle, with a
dark blue brushed metal background instead of silver.
When needed, a drop shadow can be added to the
X-Factor graphic lock-up.
Numeric Claims
The primary color of the X-Factor text should be
IRWIN Blue.
Supporting Text
Supporting text may be black, white, or white with a
black outline at the designer's discretion.
Note:
This page illustrates the full graphic range of the
X-Factor product claim. There is flexibility to combine
different elements based on particular packaging
constraints, but the X Factor 'style' should be used
consistently across a product family.
Italic text may be used in the numeric or primary
headline, if showing spped is desired.
3. Universal Graphic Standards
Iconography
United Sans
Semi-Condensed Bold, Caps
Supporting text as
standard text i.e. no
graphic background
Univers 93 Extra Black
Extended Oblique, Caps
English Only
Bilingual English-dominant
Trilingual
Stacked (Alternative Version)
Bilingual Equal-prominence
1,2,3,4,5,6,7,8,9 11,12,13,14,15,16,17,18,19,20,...30