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G. Promotional Communication
Use of Red on Merchandisers
The use of red is allowed on packaging and
merchandising to call attention to a promotional
message. Language such as “free”, “discounted” and
“value” should be avoided, because they imply our
products are cheap. Terminology such as bonus, new
and special offer are permitted. The preferred use of the
color red is in conjunction with other approved graphic
elements.
3. Universal Graphic Standards
Promotional Communication
bonus cooler
glaciere
en prime
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