14
7. Collateral
Template
A. Collateral Template
The IRWIN collateral template provides a foundation
for the development of brochures and other sales
materials. It is intended to create a consistent look and
feel throughout IRWIN literature, while allowing for the
flexibility necessary to meet communication objectives.
Multi-Page Product Line Brochure
Marking & Layout Tools
Marking & Layout Tools
800.866.5740
61
MARKING& LAYOUT
Marking & Layout Tools
MARKING& LAYOUT
60
Crayons /Markers / Pencils / Soapstone / Plumb Bobs
STRAIT-LINE Lumber Crayons
66401
Description
Color Qty.
Carded
Item #
Bulk
Item #
4-1/2"Wax Based Lumber Crayon
Red
12-pc.
66401
Blue
12-pc.
66402
Green 12-pc.
66403
Black 12-pc.
66404
White 12-pc.
66405
Yellow 12-pc.
66406
4-1/2"Wax Based Lumber Crayon
Red
2-pc.
666012
Black 2-pc.
666042
Yellow 2-pc.
666062
4-1/2"Wax Based Lumber Crayon
Red
6-pc.
66501
Yellow 6-pc.
66506
Lumber Crayon Holder
— — 66510
Description
Color
Qty.
Bulk
Item #
ChinaMarker
Red
12-pc.
2059
Black
12-pc.
2089
White
12-pc.
2060
SHARPIE
®
ChinaMarkers
STRAIT-LINE Carpenter Pencils& Sharpener
2089
Description
Qty.
Carded
Item #
Bulk
Item #
Soft Lead Carpenter Pencil
12-pc.
66301
Medium Lead Carpenter Pencil
72-pc.
66305SL
Medium Lead Carpenter Pencil
12-pc.
66300
Medium Lead Carpenter Pencil
6-pc.
66400
Hard Lead Carpenter Pencil
12-pc.
66302
Carpenter Pencil Sharpener
25-pc.
233250
66300
233250
Hexagon PlumbBobs
13085
Description
Weight
Qty.
Carded
Item #
Hex Plumb Bob
5 oz.
5
13055
Hex Plumb Bob
8 oz.
5
13085
Plumb Bob
12 oz.
5
13125
2033500
Description
Color
Qty.
Bulk
Item #
Soapstone 5" x 1/2" x 3/16"
White
144
2033500
Railroad Chalk
White
144
2032150
HalfMoon Carpenter Chalk
Blue
144
2032101
STRAIT-LINE ChalkMarkers& Soapstone
• Foruseonoily,slick,wet,coldordrysurfaces
• Idealforlumber,concrete,ceramics,rubber,metal,paper
and cardboard
• Non-toxicandwaterproof
• Idealforwritingonchina,glass,metalorplastic
• Marksonporousandnon-poroussurfaces
• Fadeandmoisture-resistant
• Writelengthof2500ft.
• 7"overalllengthpencil
• Fortemporarymarkingonmetalsurfaces
• Madeofnaturalsoapstoneforsuperiormarking
• Accuratelymachinedsteel,corrosion-resistantnickel
plating
STRAIT-LINEMarking Chalk
Description
Item #
Shelf Pack
Dust-OffMarking Chalk
6 oz. - Light Violet - Dust-Off
4935426
6
StandardMarkingChalk
4 oz. - Blue Chalk - Standard
64801
6
8 oz. -White Chalk - Standard
64904
6
8 oz. - Blue Chalk - Standard
64901
6
2.5 lb. - Blue Chalk - Standard
65201
6
5 lb. -White Chalk - Standard
65104
4
5 lb. - Blue Chalk - Standard
65101
4
Hi-VisibilityMarkingChalk
8 oz. - Yellow Chalk - Hi-Vis
64903
6
8 oz. - Orange Chalk - Hi-Vis
64905
6
8 oz. - Green Chalk - Hi-Vis
64907
6
2.5 lb. - Orange Chalk - Hi-Vis
65205
6
5 lb. - Yellow Chalk - Hi-Vis
65103
4
5 lb. - Orange Chalk - Hi-Vis
65105
4
5 lb. - Green Chalk - Hi-Vis
65106
4
PermanentMarkingChalk
4 oz. - Red Chalk - Permanent
64802
6
8 oz. - Red Chalk - Permanent
64902
6
8 oz. - Black Chalk - Permanent
64908
6
2.5 lb. - Red Chalk - Permanent
65202
6
2.5 lb. - Black Chalk - Permanent
65207
6
5 lb. - Red Chalk - Permanent
65102
4
5 lb. - Black Chalk - Permanent
2032160
4
PermanentStainingMarkingChalk
6 oz. - Indigo Blue - Permanent Staining
4935518
6
6 oz. - Crimson Red - Permanent Staining
4935519
6
6 oz. -Midnight Black - Permanent Staining
4935520
6
2 lb. - Crimson Red - Permanent Staining
4935522
6
4 lb. - Indigo Blue - Permanent Staining
4935524
4
4 lb. - Crimson Red - Permanent Staining
4935525
4
4 lb. -Midnight Black - Permanent Staining
4935526
4
Marking
Chalk Color
Permanence&
ApplicationGuide
Keep the ChalkWhere YouWant It
IRWIN
®
STRAIT-LINE
®
marking chalks have a newly
engineered flip-top cap that keeps the chalk in the bottle
where youwant it and stops it from spilling out in areas that
you don’t. The flip-top cap, available on all IRWIN STRAIT-LINE
chalk bottles, seals the chalk in an airtight chamber, keeping
outmoisture and reducing the risk of clumping.
TheRight Chalk for Every Job
The IRWIN STRAIT-LINE range of category-leadingmarking
products include dust-off chalk and permanent staining
chalk.Dust-off chalk is temporary chalk that can be used
tomark interiorwalls and trim and then bewiped away
cleanly. Permanent staining chalk is great for extreme outdoor
conditions because it canwithstand harshweather conditions
andmonths of jobsitewear.
In addition to dust-off and permanent staining, the range of
chalk has varying levels of permanence, color and special uses.
Sowhetherworking indoors or outdoors, on finished surfaces
or in extreme conditions, IRWIN STRAIT-LINE has the ideal
chalk for every job.
Marking Chalk
PERMANENCY SCALE
Low
High
r i y t l
. 6 .5740
MARKING& LAYOUT TOOLS
47
Chalk Reels
The IRWIN
®
STRAIT-LINE
®
Precision chalk reel is ideal fordetail finishwork.
Designedwith a smooth3.5:1gear system, this advanced chalk reel retrieves line
up to3.5 times faster than traditionalmodels. Itsmetalplates and handle,plus
premium thin line,provide extra strength for unrivaleddurability. The tool-lessEZ
AccessDoor allows for easy entry into theback of the chalk reel to change or
clean the line.
Length Description
Item#
Bulk
Item#
Pack
Qty
Reels
50'
Aluminum Chalk Line Reel - Carded (1:1)
63950
6
100'
Aluminum Chalk Line Reel - Carded (1:1)
64110
64111
6/24
100'
Speed-Line Chalk Reel - Carded (3.5:1)
64310
64311
6/24
100'
Speed-Line Pro Chalk Reel - Carded (3.5:1)
2031318DS 2031321B 6/24
100'
MACH6 Chalk Reel - Carded (6:1)
2031314DS 2031317B
6/24
100'
Precision Chalk Reel
2031322
6
150'
Large Capacity Chalk Reel (2:1)
2031311
2
Combos
100'
Aluminum Reel & 4 oz. Standard Blue Chalk (1:1)
64499
3
100'
Aluminum Reel & 4 oz. Hi-Visibility Orange Chalk (1:1)
64497
3
100'
Aluminum Reel & 4 oz. Permanent Red Chalk (1:1)
64498
3
100'
Speed-Line Chalk Reel& 4 oz. Standard Blue Chalk (3.5:1)
64494
3
100'
Speed-Line Chalk Reel & 4 oz. Permanent Red Chalk (3.5:1)
64495
3
100'
Speed-Line Pro Chalk Reel& 4 oz. Standard Blue Chalk (3.5:1)
2031319DS —
8
100'
Speed-Line Pro Chalk Reel & 4 oz. Permanent Red Chalk (3.5:1)
2031320DS —
8
100'
MACH6 Chalk Reel& 4 oz. Standard Blue Chalk (6:1)
2031315DS —
8
100'
MACH6 Chalk Reel& 4 oz. Permanent Red Chalk (6:1)
2031316DS —
8
Replacement Lines
50'
Replacement Line - Polyester
64550
6
100'
Replacement Line - Polyester
64610
6
100'
Speed-Line Pro andMACH6 Replacement Line - Nylon/Polyester
2031333
6
100'
Premium thin chalk reel replacement line - 1.0mm Thickness
2031323
6
100'
Premium ultra thin chalk reel replacement line - 0.5mm Thickness
2031324
6
150
Replacement Line - Lrg. Cap. Chalk Reel (2031311) - Nylon/Polyester
2031313
1
64110
64310
2031311
CHALKREELS
2031314DS
2031318DS
Thin Line
2031322
Tool-lessEZ
AccessDoor
1mm
0.040"
IRWIN
®
STRAIT-LINE
®
Chalk Reel
*as compared to traditional chalk reels
FEATURES
PRECISIONCHALKREEL
1. Nylon/Polyester Braided Line
deliversmultiple snaps of 1mm
(0.040") thickness, available in
1mm or 0.5mm (0.020") thickness
2. 3.5:1 Gear Ratio rewinds 3x faster*
for increased productiviy
3. Aluminum Housing for increased
durability and greater impact
resistance
4. Large Steel Handle for increased
durability and strength
[1]
[2]
[3]
[4]
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