16
Berthold Akzidenz Grotesk Bold Condensed, IRWIN yellow,
lowercase
Berthold Akzidenz
Grotesk Bold
Condensed,
white,
title case
Masthead
IRWIN with Sub-Brand
The masthead consists of the standard blue gradient
with an IRWIN yellow rule inset 1/16" from the edge.
An IRWIN yellow panel containing the sub-brand logo
in black sits underneath. The yellow panel ends at an
"I" width from the baseline of the sub-brand logo. The
IRWIN yellow panel should have a black drop shadow.
Apply these settings to the shadow: Multiply, Opacity
75%, 135°,
X
-0.03"
Y
-0.03", Distance–0.05".
IRWIN with no Sub-Brand
The IRWIN-only masthead consists of the standard blue
gradient with an IRWIN yellow rule inset 1/16" from the
edge. The blue gradient panel should have a black drop
shadow. Apply these settings to the shadow: Multiply,
Opacity 75%, 135°,
X
-0.03"
Y
-0.03", Distance - 0.05".
Title
The brochure or section title appears in the lower area
of the masthead. It should be right-justified, set at 1/4"
from the right edge and 1/8" from the yellow rule below
it. The preferred type size is 24pt.
Footer
The footer should always be 0.5" high at its tallest
point. It consists of the standard blue gradient with an
IRWIN yellow rule inset 1/16" from the edge. The URL
or Customer Service number appear on the left, 1/4"
from the edge of the live area and centered vertically.
Only the URL may appear on the front cover. On interior
pages, the URL and Customer Service number should
alternate pages. For sell sheets, the URL appears on
the front page, and the Customer Service number on the
back. A 1/8" tall IRWIN yellow box sits at the bottom of
the footer and bleeds off the sides and bottom.
1/8"
7. Collateral
Template
Masthead – IRWIN only
Masthead with Sub-brand
1...,6,7,8,9,10,11,12,13,14,15 17,18,19,20,21,22,23,24,25,26,...30