All walk-around text is set in United Sans Semi Condensed.
Walk-arounds should be anchored by a static product
photo with a drop shadow (set to below specifications).
Black leading lines are straight, ending in a 0.10" x
0.10" black square. When needed, apply a 0.5 pt. white
border around both the leading line and black square for
maximum contrast. Sell sheets should have numbered
walk-arounds, with the supporting copy appearing as a
Drop shadows should be applied to all product images,
in-use photos and headers. Use the following settings for
consistency: Black, Multiply, Opacity 75%, 135°,
Running copy should be left-justified, ragged right
when possible. Forced justification is not recommended,
to avoid rivers. Leading should be set to be the text
point size + 2. (i.e. 9pt text, 11 Leading).
Auto Hyphenation should be turned off, unless
All running copy is set in Berthold Akzidenz Grotesk Condensed.