18
Bold,
IRWIN Blue,
Title Case
Maximum size:
13pt.
Bold,
Bulleted,
Black,
Sentence Case
Maximum size:
12pt.
7. Collateral
Graphic Elements
All walk-around text is set in United Sans Semi Condensed.
Product Walk-Around
Walk-arounds should be anchored by a static product
photo with a drop shadow (set to below specifications).
Black leading lines are straight, ending in a 0.10" x
0.10" black square. When needed, apply a 0.5 pt. white
border around both the leading line and black square for
maximum contrast. Sell sheets should have numbered
walk-arounds, with the supporting copy appearing as a
complete list.
Drop Shadows
Drop shadows should be applied to all product images,
in-use photos and headers. Use the following settings for
consistency: Black, Multiply, Opacity 75%, 135°,
X
-0.03"
Y
-0.03", Distance–0.05".
Running Copy
Running copy should be left-justified, ragged right
when possible. Forced justification is not recommended,
to avoid rivers. Leading should be set to be the text
point size + 2. (i.e. 9pt text, 11 Leading).
Auto Hyphenation should be turned off, unless
absolutely essential.
Walk-Arounds
All running copy is set in Berthold Akzidenz Grotesk Condensed.
Running Copy
1...,8,9,10,11,12,13,14,15,16,17 19,20,21,22,23,24,25,26,27,28,...30