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A. IRWIN Logos
The primary IRWIN logo, or sub-branded logo, is to
be used in all product marketing communications
including:
• Packaging
• Merchandising/ POP
• Product-specific literature — brochures, flyers,
sales and trade show materials
The official company logo is IRWIN ® Tools. The
preferred orientation is vertically stacked. The horizontal
orientation should be used only in cases where surface
height constraints would render the stacked version very
small, compromising the branding impact. This will be the
primary logo for internal and external company business
communications.
3. Universal Graphic Standards
IRWIN Logos
Note:
Where two-color application is not available, the IRWIN logos
shown below are acceptable.
Preferred Primary Brand Logo Usage
2 Colors – IRWIN Blue and IRWIN Yellow
Note:
The minimum height is .25" (6.35 mm).
Optional Company Logo Usage – Horizontal
2 Colors – IRWIN Blue and IRWIN Yellow
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