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D. Online
Online Marketing Tools
IRWIN.com and its associated commercialization
elements are designed to support and enhance the
marketing commercialization objectives of IRWIN Tools.
These elements are essential to a robust integrated
marketing commercialization plan, and are considered a
fundamental element for any product launch or market-
ing program.
This section details the basic templates for online
marketing programs.
Home Page
The IRWIN.com home page consists of the following
elements:
• Header with Utility Navigation & Brands
• Primary Navigation
• New Product Spotlight
• What's New Banner
• Promotional Banners
• International Links
• Footer
• E-News Sign-Up
• Tools by Category List
• Consumer Insights Area
• Find a Retailer Functionality
8. IRWIN Brand Building and Activation Online
IRWIN.com
Email Blast - Consumer
Header with
Utility Navigation
What's New
IRWIN Banner
Find a Retailer
Consumer
Insights
E-news
Sign-Up
International
Links
Promotional
Banner
Tools by
Category
Sub-brands
Links
New Products
Highlighted Area
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