6
C. Product Famlly Identification
Category or Product Attribute Logotypes
Category or product attribute names are not sub-
brands, but are part of the product range architecture.
As a logotype, they become a visual indicator. The width
of these logotypes should be no larger than 3/4 of the
IRWIN logo, or no wider than the second “I” on the
IRWIN logo. They must be smaller than the sub-brand
logo.
Note:
Different fonts are permitted to be used for
stylized logotypes such as a product name (4Point,
Mach6, etc.) or a family logotype. All new additions to
category, program or family logos must be approved by
Marketing Communications & VP of Global Marketing in
concepting phase.
EU Category/Program/Family Logo Examples
3. Universal Graphic Standards
Product Family Identification
US Category/Program/Family Logo Size Relationships
US WeldTec Icons
WELDEDTECHNOLOGY
WELDEDCARBIDETIP
MADE
STRONGER.
LASTS
LONGER.
TM
WELDED
CUTTING EDGE
BORDECORTANTE SOLDADO
REBORD TRANCHANTSOUDÉ
Circular Saw Blade Execution
Auger Execution
1,2,3,4,5 7,8,9,10,11,12,13,14,15,16,...30