7
United Sans Condensed Bold
Package fronts, icon copy and product names
United Sans Condensed Medium
Less prominent copy for package fronts
United Sans Regular Heavy
Reserved for special use on package fronts
Berthold Akzidenz Grotesk
Extra Bold Condensed
Headers and call-outs for back of packaging, collateral and POP
Berthold Akzidenz Grotesk
Bold Condensed
Call outs on back of packaging, collateral and POP
Berthold Akzidenz Grotesk Condensed
Running copy, country of origin, benefits and legal claims for
back of package, collateral and POP
Micro TECHNIC CONDENSED
Numerical characters for package fronts
VIPER IRwin
Headline copy (uppercase letters only)
Arial
For Web, PowerPoint and internal communications
D. Fonts
The United Sans fonts to the left are to be used
primarily on the front of packaging and anywhere else
the product name is called out.
The Berthold Azdidenz Grotesk fonts to the left are
to be used on the back of packaging, all collateral
and POP.
All numerical characters should be set in MICRO
Technic Condensed. X-Factor call-outs and numbers
appearing in running copy are the exception to
this rule.
Running copy formatting standards apply to any text in
paragraph form, such as on brochures, at the bottom of
the advertising template, etc. Running copy should be
set in Berthold Akzidenz Grotesk Condensed.
Note:
Different fonts are permitted to be used for
stylized logos and product names (4Point, Mach6, etc).
3. Universal Graphic Standards
Fonts
1,2,3,4,5,6 8,9,10,11,12,13,14,15,16,17,...30