8
PMS (C) U.S./EU:
280 C
PMS (U) U.S./EU:
Simulation of PMS 280 C
CMYK Value U.S.:
100% C, 79% M, 0% Y, 28% K
CMYK Value EU:
100% C, 72% M, 0% Y, 35% K
RAL (classic) EU:
5002
RGB Value U.S.:
0 R. 58 G. 127 B.
RGB Value EU:
0 R. 51 G. 102 B.
Hex Value U.S./EU:
003366
PMS (C) U.S./EU:
123 C
PMS (U) U.S./EU:
Simulation of PMS 123 C
CMYK Value US:
0% C, 21% M, 100% Y, 0% K
CMYK Value EU:
0% C,18% M, 90% Y, 0% K
RAL (classic) EU:
1023
RGB Value US:
255 R. 201 G. 7 B.
RGB Value EU:
255 R. 204 G. 0 B.
Hex Value U.S./EU:
FFCC00
PMS (C) U.S./EU:
CMYK:
RAL (classic):
RGB:
HEX:
100%
100%
PMS coated U.S.:
PMS uncoated U.S.:
PMS coated EU:
PMS uncoated EU:
CMYK Value U.S.:
CMYK Value EU:
RAL (classic):
RGB Value U.S.:
RGB Value EU:
HEX Value EU:
100%
IRWIN Blue
100%
IRWIN Yellow
Promotional Red
Process Black
Primary Brand Colors
Secondary Brand Colors
E. IRWIN Color Palette
Primary Brand Colors
One of the core equities of the IRWIN brand is our
use of the combination of blue and yellow in our
marketing communications. While these colors are
used individually by some of our competitors, IRWIN
owns the blue/yellow combination in the hand tools
and accessories industry. It is critically important that
specifications of “IRWIN Blue” and “IRWIN Yellow” are
followed and maintained across all marketing elements
to achieve consistency in our brand communication.
These colors have evolved slightly to become IRWIN
Blue and IRWIN Yellow. The primary reasons for this
shift are compatibility with fade-resistant pigments
in ink formulating and inherent differences between
Pantone
®
reference books. The IRWIN Global Color
Standards reference is distributed to all suppliers of
packaging, merchandising and collateral material.
Tolerances are established for high and low density
values of each spot color to ensure consistency in
every process.
Secondary Brand Colors
The use of red is allowed on packaging and
merchandising to call attention to a promotional
message.
3. Universal Graphic Standards
IRWIN Color Palette
Process Black C
0%C, 0%M, 0%Y, 100%K
9005
0 R. 0 G. 0 B.
000000
185 C
185
186 C
186
0% C, 91% M, 76% Y, 0% K
15% C, 100% M, 100% Y, 5%K
3020
239 R. 62 G. 66 B.
153 R. 0 G. 0 B.
990000
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