| BRAND STRENGTH
Product brands that are recognized market leaders including: VISE-GRIP®, MARATHON®, QUICK-GRIP®, SPEEDBOR®, STRAIT-LINE®, UNIBIT®, AND HANSON® will retain their brand names but share a common IRWIN® identity and endorsement.
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All other products will be re-branded IRWIN® to give them strength in the market and deliver
greater opportunity for IRWIN partners.
The brand that will become IRWIN are: Chesco, Irwin Metal Star, Uni-Plus,
Sprint, Marples, Horsepower, PowerPress, Prosnip, Face-Off, Jack, Pulverizer,
Hanson Drill Bits, Fibercut, TurboMax, and Xpert.
EXAMPLE: Record Vises will become IRWIN vises.
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